Silverback Ale – Mac Meda Postcards With Albert

Back when Jack MacPherson was tending bar at the West End, some dorky beer salesperson stopped in promoting a new type of Ale. Normally these people would get their asses reamed and  run out.  As far as Jack was concern, there were only a handful of beers worth drinking. However, this one sparked … [Read more...]

La Jolla High Alumni – Mac Meda Style Reunion

When Jack took the early morning shift at the West End in Pacific Beach/La Jolla on just about any given day there would have been a bunch of La Jolla High Alumni there. Makes sense, since Jack was a La Jolla High Alumni. Many of his closest friends would stop by and shoot the shit over a few … [Read more...]

Brewery Collectibles Club of Mac Meda

Dave Osborn comment on the Brown Derby post was correct. Jack Macpherson was one of the first people to start collecting beer cans. Frankly I believe he idolized his favorite organization, the Brewery Collectibles Club of America (BCCA). With the early 1935 introduction of the first U.S. beer can … [Read more...]

Gargle and EMB Padre Game Bus Trips – CKs Bar

In the early 1970s, CKs bar in Pacific Beach continued with the infamous Gargle (My Balls)  and EMB (Eat My Butt) bus trips to the San Diego Padre Games at San Diego Qualcomm Stadium. As noted below, by Doug, the trips were first organized at La Jolla High School. The concept was simple;  hire a … [Read more...]

La Jolla’s Bird Rock Sip n Surf or Hungry Horse Bar

When Maynard Heatherly was asked, "What he thought of the Sip n Surf?" all he could do was shake his head. Fact remains, he hated the joint, even though he was friends with the owner, Burt Alderson. "Its not the competition," he said, God knows he already had a ton of customers, he hated the … [Read more...]

Tijuana – The Long Bar – Heaven For the Underaged

During the roaring twenties, Tijuana became non-stop action. Americans flooded the tiny border town during probation to gamble and drink. By the 50s and 60s its reputation was known all over for it strip joints, floor shows and cheap bars and beer. It became folklore of wide reputations and spawned … [Read more...]

Maynards by the Sea – Pacific Beach’s “Animal House”

It was the 1960s, an era best described as the counter-culture with its social and sexual revolution and also a time as one of irresponsible excess and flamboyance.  Rampant drug use has become inextricably associated with the counter-culture of the era, as Jefferson Airplane co-founder Paul Kantner … [Read more...]