Up until 1970, San Diego had a thriving fishing industry; it was San Diego’s third-largest industry, behind the Navy and aerospace. It employed some 40,000 San Diegans in … [Read More...] about OCEAN FRESH SEAFOOD CAFE and MARKET – TOMMY DOYLE – LA JOLLA/BIRD ROCK
Main Content
Welcome to Mac Meda Destruction Co.
Back in the late 1950s and early 1960s, every one knew there was something different about a particular La Jolla’s beach crowd. La Jolla was a sleepy little beach community at the time. Mac Meda was born in La Jolla by a couple of hard drinking and party guys, since that time the term became a way of life. Enjoy the stories that will live forever in the 50s, 60s, and 70s.
Featured Story

Ocean Fresh Photo Gallery – Construction, Reviews and Grand Opening
Back to the Story of Ocean Fresh CONSTRUCTION OF THE NEW EATERY AND FISH MARKET Ocean Fresh had a schedule for between three to four months, first starting with the … [Read More...] about Ocean Fresh Photo Gallery – Construction, Reviews and Grand Opening

Charlie Don’t Surf, But La Jolla’s Jerry Shine Did – Mac Meda’s Decal Artist
THE INFAMOUS DECAL It was one of those warm La Jolla days when Jack MacPherson, Jerry Shine (home on leave from Vietnam), and a few others were sitting in a bar (probably the … [Read More...] about Charlie Don’t Surf, But La Jolla’s Jerry Shine Did – Mac Meda’s Decal Artist
MAC MEDA STORIES

La Jolla Prospect St & South Coast Blvd Short Cut
In downtown La Jolla at the intersection of Prospect and Girard Street there is a short cut; a set of stairs, about 150 yards long, 8 feet wide that … [Read More...] about La Jolla Prospect St & South Coast Blvd Short Cut

La Jolla Mac Meda Women – Nice Butts and Legs
Okay so OMBAC has their Ms. Emerson (Em-er-some big tits) and Donald Trump has the bias Miss America contest, but no doubt La Jolla Mac Meda rules in … [Read More...] about La Jolla Mac Meda Women – Nice Butts and Legs

La Jolla Pumphouse Crowd – Beach Life
Just for starters, Tom Wolfe's book, The Pumphouse Gang," which he claimed immortalized the Mac Meda Destruction Co, " ... was a bunch of Bullshit," … [Read More...] about La Jolla Pumphouse Crowd – Beach Life
WindanSea

La Jolla’s WindanSea Wall – Social Status
We all know famous addresses, the White House, 1600 Pennsylvania Ave and Sherlock Homes, 221b Baker … [Read More...] about La Jolla’s WindanSea Wall – Social Status

La Jolla’s Psychiatric Hospital Of The Beach – WindanSea Stories
This is from Doug from Butch Van Artsdalen Facebook; stories from "Remembering Butch: The Butch Van … [Read More...] about La Jolla’s Psychiatric Hospital Of The Beach – WindanSea Stories
Marine St and SeaLane

Little John Syvada – Conrad, Sea Lane and Tequila Sunrise
If there was ever a man that could defied the massive consumption of alcohol and chemicals it was … [Read More...] about Little John Syvada – Conrad, Sea Lane and Tequila Sunrise

Body Whomping – WindanSea, Sea Lane, Marine St
WindanSea’s claim to fame was its surf. Sea Lane and Marine Street's claim to fame is its wicked … [Read More...] about Body Whomping – WindanSea, Sea Lane, Marine St
Mac Meda Videos

Mac Meda Mexico Convention – Kegs, Drunks and Federales
Sometime in late 1966 another Mac Meda Convention, had to happen ... and it had to be the best one to date ... but where could you go without the … [Read More...] about Mac Meda Mexico Convention – Kegs, Drunks and Federales

La Jolla’s WindanSea – Surfers, Flexy Flyer, Nazis Riding Storm Drains
Back in the early 1960s, everyone in California knew there was something different about the La Jolla's WindanSea crowd and surfers like Curren, Mike … [Read More...] about La Jolla’s WindanSea – Surfers, Flexy Flyer, Nazis Riding Storm Drains

End of an Era in La Jolla – The Way We Were, by Tommy Carroll
I was sent a w, and even if it is a bit before Mac Media, it is a classic of what La Jolla was in the late 1940s and set the foundation for the … [Read More...] about End of an Era in La Jolla – The Way We Were, by Tommy Carroll

La Jolla – Car Goes Over Torrey Pines Cliff – Blacks Beach
Blacks Beach's for surfing and nakedness, and 3) for pushing cars off. Okay, the first two are still what the cliffs are known for, however the … [Read More...] about La Jolla – Car Goes Over Torrey Pines Cliff – Blacks Beach

Police Raid WindanSea, La Jolla – Mac Meda July, 1968, Convention
Brian Munoz probably summarized it best; after getting a few "to-go orders" for a beer run, he went to the Liquor Box, filled his truck with cases, … [Read More...] about Police Raid WindanSea, La Jolla – Mac Meda July, 1968, Convention