• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

MAC MEDA DESTRUCTION CO.

la jolla beach life in the 50s, 60s, 70s

  • HOME
  • Welcome
    • Jack
    • Robert
    • Albert
  • Mac Meda Stories
  • History of the Shack
  • Sea Lane/WindanSea
  • RIP
  • Contact/Disclaimer
You are here: Home / Meda People / La Jolla, Bird Rock Sign – Sea Gulls and Pelicans Symbol

La Jolla, Bird Rock Sign – Sea Gulls and Pelicans Symbol

November 29, 2009 by Albert 8 Comments

Bird Rock got its claim to fame in La Jolla/Meda history because of its Hollywood-like-sign that was carved into the hill overlooking the ocean - pranksters played a major role, rearranging the letters - Photo by Bill Decker
Bird Rock got its claim to fame in La Jolla/Meda history because of its Hollywood-like-sign that was carved into the hill overlooking the ocean - pranksters played a major role, rearranging the letters - Photo by Bill Decker

La Jolla was divided into several territories. You had the Shores, downtown La Jolla, Soladad, but none stand out better than Bird Rock. In the old days, living in Bird Rock, you were considered in the outskirts of La Jolla. Its boundary was west of  La Jolla Mesa Drive, south to Turquoise and north to Via De Norta and east to the hill. And to Mac Meda it was known for its two major  watering holes Red Mountain Inn, and Sip n Surf, and to restaurants like Bullies and Ocean Fresh. It was also Jack McPherson’s mail route.

Obviously it was named after the large rock that nested just about every sea gull and pelican in La Jolla. But Bird Rock got its claim to fame in La Jolla/Meda history because of its Hollywood-like-sign that was carved into the hill overlooking the ocean. For years it was Bird Rocks identity, a symbol of the tiny community within La Jolla before developers, and community leaders thought it should be removed and censured forever.

Don’t really know who built it or what year (maybe someone can share some light), but in the early days its upkeep was ongoing by local organization like the Boy Scouts and concerned  volunteers who wanted Bird Rock to have its own character – a separation from church and state so to say.

Weather and time play a major roll rearranging the white washed rocks and weeds and scrub brush was always being cleared out. And of course pranksters would alway rearranging the letters, and as the photo shows, a more appropriate description of the bird nesting rock that continues to this day looking more like a snow capped mountain.

Filed Under: Meda People Tagged With: bird rock, mac-tales

Reader Interactions

Comments

  1. DECKER says

    December 6, 2015 at 9:41 am

    THE LAST SIGN ON THE HILL WAS “BIRDFUCK” AND SOMEONE DID NOT THINK IT WAS FUNNY. SO THEY REMOVED THE WHITE BIRD ROCKS.

    Reply
  2. Mary Beth White says

    August 22, 2013 at 10:09 am

    I like this photo because it shows the hill before all the big houses were built on top.

    Reply
  3. Harry Marriner says

    December 11, 2009 at 6:21 pm

    Gary Wickham, Harry Marriner, Bob Atkinson, Ronnie Prast, John Warren and maybe a couple more Bird Rock teens started the Tiburones dive club in the late 1950’s. The club thought it would be cool to carve the club name on the side facing shore of Bird Rock. Local residents didn’t like the Spanish word for Sharks staring at them and quickly ground it out of the soft sandstone.

    Reply
  4. WHEN CRABS ROAR says

    December 9, 2009 at 10:27 pm

    The Bird Rock sign was made of white washed rocks. The picture shows the second time it was “rearranged”. The first time was on Halloween night in the early fifties when it was changed to read “Turd Rock”. Not sure when it was built, but I believe it was sometime in the late fourties. Yes Mac was the local mailman, he knew and was well liked by my entire family. By the way we bought Red Mountain Wine in gallons by the case (10-15 cases) from the Alpha Beta on Pearl St. it was the drink of choice at the early Conventions in Carmel Valley.
    Peace Gary Wickham

    Reply
  5. JON SARRETT says

    December 3, 2009 at 7:31 pm

    Excellent picture Decker!
    Remember, back in those days a keg of beer cost $16 for 16 gallons. That’s 25 cents a quart! The Steins had enough money in the bank account to buy (and did buy) 19 kegs and I don’t think we had more than 19 members.

    Reply
  6. Kathy SARRETT says

    December 3, 2009 at 7:25 pm

    I’ve seen a photo album Jon Sarrett has of “The Steins”. There are pictures from November 1964 to January 1965! According to his book, he was the first treasurer of the club and they had over $300 in the Bank of La Jolla.

    Reply
  7. Dan Dameron says

    December 1, 2009 at 7:27 am

    Pinky:
    You forgot to mention Bird Rock Elementary. Home of “The Walrus, Craig Stadler of PGA fame. Home of Juanita Messick (Mac’s landlady and apparently ineffective grammar and spelling teacher). Bird Rock was also home to “The Steins” a hard drinking “Fraternity” of High School level party animals who held their parties at the Belleview Avenue house owned by the Bartletts (Steve [R.I.P.], Tom [R.I.P] and Dave). LJHS class of ’68 tried to revive that club by organizing “Liquor Incorporated” [LI}. Drinking and planning reasons for Drinking their sole purpose. Many of these people are mentioned in the Meda ongoing saga.

    Reply
  8. Doug M. says

    November 29, 2009 at 9:48 am

    Good photo by Bill Decker. We look forward to more of your shots. Keep em coming!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Albert Search

ALBERT’S NEWS AND EVENTS

Wholelistic Solutions stones are INFUSED WITH A NATURE FREQUENCY OF A PSYCHEDELIC PEYOTE for relief of Anxiety & Stress and the overall feeling of tranquility

NEW LOOKING FOR A GREAT READ ABOUT BIRD ROCK IN THE 50s -
DOWNLOAD HARRY MARRINER'S, MEMORIES OF BIRD ROCK

LA JOLLA BEACHES BEING ABUSED BY COMMERCIAL VENDORS
Some bad things are happening to our La Jolla beaches and that is, vendors are blocking off areas for private parties and making large profits off public beaches. Now as the law reads, these vendors can get a permit to have a private party and that permit is ONLY for 50 people, BUT, they CAN NOT ASK or MAKE you leave (even if they show you your permit)  if you are sitting in a spot they want to have their party at ...

Want to get every Mac Meda Story delieved right to your email?  Click here

To add to your Meda Enjoyment, make sure you read the comments. Many of the Comments are by those who have more to add and/or  lived the story.

The Page  La Jolla Beach Crowd RIP. is a list and tribute of those that are not longer around. Please check it out and feel free to make a comment.

Mac Meda Categories

  • A- Mac Meda Welcome (1)
  • Abalone Dive (3)
  • All About Jack MacPherson (10)
  • Bars (11)
  • Beach Life in La Jolla (4)
  • Conventions (8)
  • La Jolla Fishing & Diving (8)
  • La Jolla Surfers (9)
  • Mac Meda Video (9)
  • Marine St and Sea Lane (4)
  • Meda People (49)
  • Meda Rant and Rave (19)
  • Mexico (2)
  • Robert Rakestraw (7)
  • Rough Water Drink (3)
  • WindanSea (20)

Recent Meda Posts

  • Mac Meda 1963 Article – Authorities Looking for Albert Mac Meda
  • La Jolla’s Historical WindanSea Surfer’s Shack – Builders and Keepers
  • Billy Graham – WindanSea’s Toughest Hombre Of Them All
  • Del Mar Fair – Buddy Miles, Taj Majal – Trans-Love Airways
  • Josh Liberty – World Class La Jolla Spear Fisherman – Record Holder

Meda Comments and BS’ers

  • Kim Cromwell on Robert “Bob” Rakestraw – Mac Meda’s Co-Founder
  • Eric Pilmore on La Jolla’s Bird Rock Sip n Surf or Hungry Horse Bar
  • Eric Pilmore on La Jolla’s Bird Rock Sip n Surf or Hungry Horse Bar
  • Iris McLister on The Red Mountain Inn – La Jolla’s Bird Rock Debauchery Bar
  • Steve mowrey on Hot Curl – La Jolla, WindanSea Shack Icon
  • Glen Forsch on La Jolla’s El Sombrero Bar

Mac Meda's Favorite Places

  • Costa Rica Directory
  • Costa Rica Fishing
  • La Jolla Photography
  • Rockys Burgers
  • San Diego Web Services
  • West End Pub

Meda Past Posts

Footer

  • Jumping Off La Jolla Clam – San Diego Fines 16.3k views
  • Tijuana – The Long Bar – Heaven For the Underaged 16.2k views
  • Maynards by the Sea – Pacific Beach’s “Animal House” 15.4k views
  • La Jolla Cove Black Sea Bass – 628Lbs – Donnie Tomlinson 14.4k views
  • Body Whomping – WindanSea, Sea Lane, Marine St 10.6k views
  • La Jolla Mac Meda Women – Nice Butts and Legs 9.6k views
  • La Jolla Pumphouse Crowd – Beach Life 8.1k views
  • End of an Era in La Jolla – The Way We Were, by Tommy Carroll 8.1k views
  • La Jolla’s Blacks Beach Key – Surfers, Gays, UCSD & Scripps 7.3k views
  • Hot Curl – La Jolla, WindanSea Shack Icon 6.6k views

Meda Users Online

2 Users Online

Tags

ab dive ALBERT bar-tales beer beer gardens bird rock Conventions El Sombrero events FEATS fishing fishing and diving girard st idiots drunks dirtbags mac mac-tales meda news Meda People Mexico pumphouse rakestraw Rough Water Drink sea lane sea lane-marine st surfing west end WindanSea windnsea wall
1959-2014 Copyright by Mac Meda Destruction Company · All Rights Reserved · Web Services in San Diego