Up until 1970, San Diego had a thriving fishing industry; it was San Diego’s third-largest industry, behind the Navy and aerospace. It employed some 40,000 San Diegans in … [Read More...] about OCEAN FRESH SEAFOOD CAFE and MARKET – TOMMY DOYLE – LA JOLLA/BIRD ROCK
Main Content
Welcome to Mac Meda Destruction Co.
Back in the late 1950s and early 1960s, every one knew there was something different about a particular La Jolla’s beach crowd. La Jolla was a sleepy little beach community at the time. Mac Meda was born in La Jolla by a couple of hard drinking and party guys, since that time the term became a way of life. Enjoy the stories that will live forever in the 50s, 60s, and 70s.
Featured Story

Ocean Fresh Photo Gallery – Construction, Reviews and Grand Opening
Back to the Story of Ocean Fresh CONSTRUCTION OF THE NEW EATERY AND FISH MARKET Ocean Fresh had a schedule for between three to four months, first starting with the … [Read More...] about Ocean Fresh Photo Gallery – Construction, Reviews and Grand Opening

Charlie Don’t Surf, But La Jolla’s Jerry Shine Did – Mac Meda’s Decal Artist
THE INFAMOUS DECAL It was one of those warm La Jolla days when Jack MacPherson, Jerry Shine (home on leave from Vietnam), and a few others were sitting in a bar (probably the … [Read More...] about Charlie Don’t Surf, But La Jolla’s Jerry Shine Did – Mac Meda’s Decal Artist
MAC MEDA STORIES

Long Bar – Butch Van Artsdalen
Long Bar with Butch Van Artsdalen and Friends To: Webmaster From: Bob Feigel bob(at)surfwriter.net Message: Hi - A brief note to say … [Read More...] about Long Bar – Butch Van Artsdalen

Jack and his Burgie Beer – 44 mag
Here is the photo of Jack in Borrego at sunrise (yes my friends that is sunrise, not sunset), explaining to Brian Munoz why he drank Burgie … [Read More...] about Jack and his Burgie Beer – 44 mag

La Jolla Christmas Parade – Hot Curl, WindanSea Shack, Albert
Usually on the first Sunday in December La Jolla's Town Council puts on the Christmas Parade. The parade begins at Girard Avenue in downtown La Jolla … [Read More...] about La Jolla Christmas Parade – Hot Curl, WindanSea Shack, Albert
WindanSea

WindanSea Shack – La Jolla Historical Landmark
WindanSea Beach encompasses a historic stretch of scenic coastline located in La Jolla, a community … [Read More...] about WindanSea Shack – La Jolla Historical Landmark

Cops Swarm La Jolla’s Windansea Parking Lot
This was pretty common occurance at La Jolla Windansea lot. When the local cops heard there was a … [Read More...] about Cops Swarm La Jolla’s Windansea Parking Lot
Marine St and SeaLane

Sea Lane, La Jolla – Horseshoes and Tourists
During summer you would have hard a hard time beating the lifestyle of the popular strand of Sea … [Read More...] about Sea Lane, La Jolla – Horseshoes and Tourists

Little John Syvada – Conrad, Sea Lane and Tequila Sunrise
If there was ever a man that could defied the massive consumption of alcohol and chemicals it was … [Read More...] about Little John Syvada – Conrad, Sea Lane and Tequila Sunrise
Mac Meda Videos

La Jolla – Car Goes Over Torrey Pines Cliff – Blacks Beach
Blacks Beach's for surfing and nakedness, and 3) for pushing cars off. Okay, the first two are still what the cliffs are known for, however the … [Read More...] about La Jolla – Car Goes Over Torrey Pines Cliff – Blacks Beach

Mac Meda Mexico Convention – Kegs, Drunks and Federales
Sometime in late 1966 another Mac Meda Convention, had to happen ... and it had to be the best one to date ... but where could you go without the … [Read More...] about Mac Meda Mexico Convention – Kegs, Drunks and Federales

La Jolla’s WindanSea – Surfers, Flexy Flyer, Nazis Riding Storm Drains
Back in the early 1960s, everyone in California knew there was something different about the La Jolla's WindanSea crowd and surfers like Curren, Mike … [Read More...] about La Jolla’s WindanSea – Surfers, Flexy Flyer, Nazis Riding Storm Drains

End of an Era in La Jolla – The Way We Were, by Tommy Carroll
I was sent a w, and even if it is a bit before Mac Media, it is a classic of what La Jolla was in the late 1940s and set the foundation for the … [Read More...] about End of an Era in La Jolla – The Way We Were, by Tommy Carroll

Police Raid WindanSea, La Jolla – Mac Meda July, 1968, Convention
Brian Munoz probably summarized it best; after getting a few "to-go orders" for a beer run, he went to the Liquor Box, filled his truck with cases, … [Read More...] about Police Raid WindanSea, La Jolla – Mac Meda July, 1968, Convention